The Blue Peter
The Blue Peter is a storied 1930s sailing yacht offering summer charters in Nantucket and Martha’s Vineyard. Though the yacht already had a website and a basic flag mark, it lacked a full visual identity that reflected its heritage and elegance. The rebrand began with market and competitive research to better understand the local charter landscape and identify opportunities for distinction. Those insights shaped a strategy focused on positioning The Blue Peter as both timeless and elevated—an experience rooted in history but designed for a modern audience.
Branding
Custom Illustration
Color Palette
Website Design & Implementation
Print & Digital Layout Design
Print & Digital Ad Design
The refreshed identity introduces a hand-drawn nautical flag mark, a serif and sans-serif type pairing, and a palette inspired by vintage sailing flags, Nantucket Red, and the warm tones of island sunsets. A series of custom illustrations and graphic elements reference maritime drafting, creating a layered, tactile quality that nods to craftsmanship and history without feeling precious.
Printed collateral and signage were designed to increase visibility on island — from business cards and flyers to branded merchandise and dockside materials. The identity also extends to the website, where thoughtful layouts, atmospheric photography, and clear navigation create an elegant, immersive digital experience that invites visitors to discover the yacht’s story and book a voyage.
