Bloom Bar & Cafe
Bloom Bar is a new café and bar located at The Boarding House on Nantucket. The brand was developed from the ground up to capture the spirit of European brasseries—warm, timeless, and convivial—while feeling fresh and modern. The name draws from the idea of a spice bloom, a nod to the culinary foundation at the heart of the concept.
Branding
Custom Pattern Design
Custom Typography
As a new business, the scope was intentionally streamlined to provide a strong foundation without overbuilding. A hand-crafted “B” brand mark and custom illustrated background sit at the core of the identity, paired with a refined typographic system and a classic, brasserie-inspired color palette. Together, these elements create a visual language that feels elegant, approachable, and distinct.
The identity comes to life across menus, signage, and printed materials, establishing a cohesive presence for Bloom Bar’s inaugural season and setting the stage for future growth.
