Pip & Anchor
Pip & Anchor is a Nantucket-based market dedicated entirely to locally made and grown goods. The goal of the refresh was to create a brand that felt playful, distinctive, and rooted in community—while giving their merchandise the kind of cool, collectible appeal that would turn customers into brand ambassadors.
Branding
Custom Illustration
Color Palette
Social Media Design
Merch Design
The new identity channels the warmth and energy of neighborhood markets, where connection and craft are at the center. Bright, sun-washed colors and loose, hand-drawn illustrations bring a sense of character and joy, while a clean typographic system grounds the design with structure and flexibility.
Merchandise became a central part of the strategy. Graphic-forward tote bags, apparel, and small goods carry the new identity with ease, creating pieces that feel like something locals and visitors alike want to wear. The look extends across packaging, signage, and in-store touchpoints, giving Pip & Anchor a cohesive visual language that celebrates local food culture and connects meaningfully with their community.
