Granite State Peer Group is a professional community focused on leadership, accountability, and peer networking in New Hampshire. The rebrand aimed to sharpen the organization’s visual identity and strengthen its presence across digital and print touchpoints.

The refreshed brand introduces a confident typographic system complemented by a grounded, versatile palette—one that balances professional authority with human approachability. Iconography and layout systems were refined to support modular applications across presentations, promotional pieces, and member materials.