GAIA was a conceptual rebrand for an organic skincare and wellness brand based in Florence, Italy. The project set out to unify several disconnected product lines under one refined and purposeful identity—elevating the brand through naming, packaging, and a cohesive visual system.

The creative direction introduced distinctive line names—PURA, RADIANTE, ULTRA, COMPLETARE, and CALMA—each reflecting the personality and function of the products. Clean typography, soft natural textures, and a minimal yet elegant layout system created a sense of grounded luxury.

While the project ultimately remained unrealized due to a shift in the owner’s business direction, the concept captured the sophistication and clarity of what the brand could have become.