The Blue Peter rebrand breathes fresh life into a historic Nantucket sailing charter, weaving storytelling and visual elegance into every touchpoint. The refresh includes a hand-drawn nautical flag mark, a timeless color palette inspired by island sunsets and vintage sailing flags, and custom illustrations and typography that evoke old-money charm with contemporary clarity. Branded collateral, merch, and ad layouts extend the identity into tangible experiences, while the evolving website design translates the look and feel into a refined digital presence—anchoring The Blue Peter’s brand as both heritage-rich and modernly sophisticated.